Because of their elusive nature, marketers may find it difficult to engage with luxury shoppers, especially on digital and mobile. The truth, however, is that these notions are largely unfounded, leading to a string of myths that intimidate luxury brand marketers.
Join us as we break down the top four myths of the enigmatic luxury shopper to help you better target this affluent demographic.
Myth 1: Promotions are seen as a negative among these consumers
Affluent consumers value....