When it comes to New Year’s Eve, the wine aisle is the place to be in C-Stores.
As the clock ticked down on 2019, we found that people turned to their C-stores for alcohol to fuel the night. By examining a sampling of sales at 100 C-stores across the Midwest, we saw a significant spike in alcohol sales overall, but wine represented a nearly 400% in revenue over a comparable day. Beer and liquor did well, with a 200% increase, but that’s half of the revenue from wine.
Most other purchases....