Does your text analytics implementation or VoC program seem like a joke? If so, maybe you're falling for one of these blunders:Not listening appropriately: Not all data is created equally. Having a listening post - survey questionnaire, social media account, etc. - doesn't guarantee that it's being used correctly. Identifying the right metric to use for your text analytics project is key for success.Not using the right software: We use Clarabridge to help turn unstructured text....