The Harvard Business Review once put the value of lifetime customers into dollars: A loyal pizza eater’s lifetime revenue can be $8,000, while a Cadillac owner’s is closer to $332,000.
But what about lifetime employee value? To me the answer is simple: priceless.
Keeping good employees for a lifetime is not a realistic goal for many organizations these days, though it should be. The trick is maintaining their loyalty through a number of practices, and not just a good paycheck....