My favorite childhood ice cream chain boasts their 31 flavors – a great number for ice cream options. But what would 31 flavors of the same web page look like? A lot of content work! Therein lays the question – what is the right number of flavors to “target” in order to get the best ROI out of a personalization effort?
Conceptually, personalization has wheels. The idea that people respond at higher rates when they come across content that....