Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now focused on the summer months, hotels should be engaging their guests and creating loyalty programs that connect on more personal levels year round.
Where to start? Here are some factors to consider:
1. Engage Guests on Multiple Channels. Today’s....