As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources.
Steps to mastering omni-channel marketing
Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative due to the explosion of channels and the evolution of customer behaviour.
The way organizations have approached omni-channel marketing seems to fall into a five-step pattern, so that inspired me to....