Action planning can become more effective by following these five stages:
Nail the pain - fix on a key driver of customer loyalty needing improvement.
Nail the solution - obtain customer reactions to the improvement with a simple prototype, and then do the same for the various iterations.
Nail the go-to-market strategy - learning exactly how the customer will effectively use and/or buy the new approach.
Nail the business model - use customer insights to work out predicted....