When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at it from the eyes of someone that knows nothing about your company. Try to do that every so often – it will give you an idea of how your customer engages with your brand.
Scott Calderwood
Now try doing it on a tablet or smartphone. Surf around – try to access content as your customer might: whitepapers, blog posts, demos, videos, etc. Is it a good....