Depending on the survey of the day, consumers can seem like a mess of juxtaposing ideals. "Exceed my expectations" on Tuesday becomes "How do you know so much about me?" on Wednesday.
An SAS survey found that a growing number of US consumers are concerned about businesses using their personal information. At the same time, the survey confirmed that consumers still expect business to understand them as individuals and personalize their experiences. Ahh, yes, asking for the....