When I think about brands I like, they're usually the brands that seem to know me the best. The shoe retailer that remembers my size and style preferences, and sends me a discount code for my birthday. The online pet supply store that lets me choose to auto-ship pet food at an interval I select, and emails me coupons for the specific brand I purchase. I tend to tell other people about those companies – maybe they also want pet food that arrives at their doorstep instead of going to the store....