As an everyday user of the criminally addictive social networking site Facebook, I rolled my eyes when I saw the new “Timeline” design. Why fix something if it’s not broken? Didn’t I just get used to the most recent interface? While I sat absorbing all the new features, Facebook was busy launching a revelatory tool for marketers.
Previously, the popularity of a business’ Facebook page was driven by the number of “likes” and “comments.....