Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions. Still, as marketers, what kind of insight does this really reveal from an engagement standpoint? Do your fans like you? Or do they love you?
In 2012’s article When Social Media Becomes Anti Social, I discussed the importance of analytics and recognition to leverage social media. Marketers have an....