A couple of weeks ago we blogged about the real value of a Facebook “Like” and questioned whether & how loyalty marketers might be making too much out of what might actually be a small thing. And while the “Like” is still very much worth examining, it’s encouraging to see a well-orchestrated social campaign that leverages a lot of what Facebook’s Open Graph has to offer.
In January of this year IKEA rolled out what they called their “BYOF” (Bring Your Own Friend) campaign and enlisted....