They say it’s lonely at the top. Executives want to be connected to their customers and employees, but they don’t always have the time or the tools to engage. Plus, it’s difficult for them to get an accurate picture of what’s really going on. By the time information reaches them, it’s been filtered many times over and transformed into a bunch of charts and tables—valuable, sure, but impersonal and far from the authentic voice of the customer.
Imagine what would it be like if executives had....