As we barrel toward a future where personalization extends to our wearable technology and our home appliances, there's always that nagging industry chatter about consumers who are holding out and unwilling to share personal data. As marketers, that population can seem like a stubborn, self-quarantined no-man's-land of anonymous hermits.
But a recent study by Accenture found that the privacy holdouts aren't actually that untouchable - they're after the same personalized....