By Esther Pigg
Bringing the financially underserved into mainstream banking
There is a paradox within the retail banking industry. Banks and credit unions tend to focus more energy and resources on serving the most profitable customer segments – those with steady incomes and credit access. However, that leaves out millions of potential customers. When almost 15 percent of Americans live at or below the poverty line, there are vast numbers of people in need of financial access. In a time of....