Holy buckets, it’s almost June. I’m still trying to tell myself that a sweater is no longer necessary when leaving the house. How did this happen, I wonder? Not that I’m complaining — I love not having to scrape ice and snow off of my car. I call this a win.
So, what does that have to do with Brand Advocacy, you may ask? Well, you know the feeling you get when you go outside on the first nice day of the year? It’s awesome. That kind of feeling is fairly....