If you have ever been around me when someone uses the phrase “email blast” then you know that my face probably looks like this…
Unless I’m meeting with a client or prospect, at which point I take a deep breath and try my hardest not to roll my eyes.
So why is “email blast” a four letter word?
To hear the term “blast” being used in relation to email marketing really dumbs it down and makes it sound like just another mass broadcasting....