Do you plan your marketing campaigns months in advance? Do you run the same old campaigns on a predictable basis? Do all your guests receive identical offers? If you answered “yes” to any of these questions, read on to learn how leveraging new technology and changing your approach to a one-to-one model is the missing piece in your customer engagement program.
Picture this: it’s a random Tuesday and your boss says, “We need to get more guests through the door.” You respond by....