This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill, being to drive profitability, to increase productivity, and to be pervasive. This and the following two posts will delve into these three areas, so the topic of this post is on profitability.
A great starting point when considering profitability in relation to....