With any new technology there is bound to be some trial and error. It takes a few brave souls to try something out in order for the rest of us to learn from their successes and, well, failures. We’re not naming names here, and we owe our sincere thanks to these courageous marketers who’ve shown us all the ways to blow it with iBeacon-enabled marketing programs (and how you can avoid them).
One-Size-Fits-All Messages – in some cases, sending a mass message to the....