The Darwinian theory of natural selection holds that it is not the strongest of the species that survives, or even the most intelligent, but the most adaptable.
It’s the same in business: the companies that will thrive in the digital economy are those that are best able to respond to its demands – in particular, the shift to a consumer driven marketplace.
As Bill McDermott, SAP’s chief executive, noted last week, “the digital economy is disrupting businesses, industries and entire value....