"Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves." This according to General Electric Co. CMO, Linda Boff, "Over the last few years the company changed its way of doing business at every level." And, per Boff, "When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.""Listening" has been the industry buzz word for years and is key to building....