LISTEN TO THIS ARTICLE
0:00 / 0:00

I was just reading about the troubles that Gap find themselves and their plan to return to growth and I was specifically struck by this quote from Jeff Kirwan, their Global President: Our customers and employees want Gap to win Recently in our Retail Revolution blog series I have been portraying the shift in consumer behavior as a fight, with winners and losers in a new world where it seems no retailer or brand is too big to fail. We also discussed some of the techniques that help....