This anecdote has appeared on the 360 blog before, but let me refresh your memory:
It’s the story of a time in the very early days of television, when the makers of Barbie bought their first televised ad for the well-known doll.
All of the company's broadcast advertising had previously been done through radio. A radio announcer would read the ad copy, which was then broadcast into the homes of the radio audience. Excited to harness the new technology, the company put....