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Catch the twist in the title?
If you do a person a favor, you would expect that person to like you more. However, the research shows something different. If you do someone a favor, you tend to like that person more as a result. The reason is that we justify our actions to ourselves by assuming that we did the person a favor because we like them.<!—donotpaginate—>
This phenomenon is dubbed the Ben Franklin effect, who quipped:
He that has once done....