Stephanie Miller at The DMA is challenging marketers to see data differently. In her most recent blog post in the See Data Differently series of the DMA Advance blog, she spotlights the pivotal role for marketing of the Chief Data Officer.
By describing the work and perspectives of Todd Cullen, Chief Data Officer at Ogilvy & Mather, the focus settles on Cullen's plans to guide his agency customers to get more revenue based on the right approach to customer data and analytics.
Citing the....