There isn’t a day that goes by that I am not intrigued or inspired by someone I do not know. We relate to, and can connect with, stories from real people. I scroll through my Facebook feed and watch videos shared by people around the world, or look at photos of a friend’s personal experience, or watch the news to see what is happening in my own community. I laugh, I cry, I share because I feel the authenticity of what I’m consuming.
Brands seem to be grasping this concept....