LISTEN TO THIS ARTICLE
0:00 / 0:00

Exploring Digital Asset ManagementAs noted in a recent blog post by Seth Gottlieb, digital asset management software focuses on solving the problem of organizing and finding digital assets rather than the problem of producing assets.  As Marketers, we not only need to properly store, version, and find digital assets, but we need to manage the production of creative in a way that also allows the finished product to be easily stored, versioned, and found… and when found, that they are the....