When the approval of the exigent rate increase was announced, it resulted in a flood of headlines proclaiming, in one form or another, the demise of direct mail. This couldn’t be further from the truth. Direct mail is a marketing darling.
In fact, I like to joke that direct mail is the Betty White of marketing. Here are six traits they have in common:
Like Betty, direct mail has experienced a renaissance in popularity in recent years, even though they’ve both been around far longer than....