By Cristina Palmaka, President, SAP Brazil
Brazil is in its worst recession in decades, but I was very encouraged when I recently attended the APEX award ceremony in São Paulo to honor companies that contributed to the growth of the country. Economists believe now is the time to focus on exports, and APEX, a Brazilian agency whose mission is to foster Brazilian competitiveness globally, is doing exactly that.
This year 13,000 companies exported Brazilian goods to international....