According to a recent InComm survey, 20% of customers who purchased at least one digital gift card from a mobile site or app responded that they purchase 5-7 digital gift cards every year. Significantly, it’s not just early adopters who are jumping on board with mobile digital gift cards: 70% of consumers are more interested in purchasing digital gift cards than they were just 2-3 years ago.
In order to drive more incremental sales from digital gift cards, retailers need to be....