Creating a frictionless consumer experience requires more than ease of payment at the point-of-sale. It requires using data, technology and other tactics to create a user experience that is different from the norm. Prepopulated billing information at online sites or tapping smartphones at POS terminals are two examples, but there are many more.
Technology driving frictionless, end-to-end convenience
Today’s frictionless experience requires end-to-end convenience for consumers throughout....