Having worked in various marketing positions in the course of my career, I look in wonder at how the role of the marketer has changed in just a couple of years. From how best to leverage social media to meet sales goals to the ubiquity of marketing operations management platforms a modern marketer, especially at the rank of CMO, might be wondering just what to do to make the most of the technologies at their disposal.
Nowhere is this more relevant than for marketers in the....