Dear Dr. Jay,
What’s hot in market research?
-Steve W., Chicago
Dear Steve,
We’re two months into my column, and you’ve already asked one of my least favorite questions. But, I will give you some credit—you’re not the only one asking such questions. In a recent discussion on LinkedIn, Ray Poynter asked folks to anticipate the key MR buzzwords for 2015. Top picks included “wearables” and “passive data.&rdquo....