Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.
In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic email communications.
Of this group, Millennials are the generation most likely (44% more likely) to permanently disengage.
"Millennials are....