Businesses are entering strategic planning for 2013 and it is no surprise that data quality is among the top priorities. Data is playing a more important role in businesses as they use intelligence and analytics for planning, marketing and targeting consumers.
There are several trends in data quality to look for over the year ahead. For today’s post, I’ll focus on the trend ofsoftware-as-a-service. To get everyone on the same page, SaaS refers to a software....