Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy.  Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today’s consumers. In research by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA), almost 80% of respondents said that they see customer data as....