Here we are in 2017, the customer experience (CX) industry has evolved and grown, and everyone seems to have an opinion on customer experience best practices. The Internet is awash with recommendations from lessons learned by other practitioners and consultants. CX best practices are everywhere, and the take-home message is often: These ideas worked so well for my program, replicate my efforts and surely this will work for your CX strategy, too.
Or will they?
In truth, any customer....