Do you read the Harvard Business Review daily stat? Recently there was a stat about a phenomenon called "effort aversion."
The stat is from an experiment by researchers David A. Comerford and Peter Ubel, who found that more than one-fifth of the participants selected a boring, easy task over a more engaging, but demanding task, despite thinking they would enjoy the engaging task more.
Hum? Did I read that right?
Yes. That's right. When it comes to job selection....