The Engagement Expo in Dallas this past week was a big hit! Tracy Cole, Vice President at Standard Register and I presented how in the Business to Business (B2B) world, customer satisfaction does not create loyalty.
A major aspiration for companies today is to be in ‘high growth’ mode, which can be challenging given the current economic climate. In the B2B world, high growth can be achieved through sustainable, predictable, profitable growth (SPPG), for....