by Tanya IrwinConsumers who previously freely shared their opinions about companies are turning into shrinking violets, according to a new study from Colloquy.
Research shows a severe decline in word-of-mouth opinion sharing about companies and products since 2008.
Of 3,295 U.S. consumers surveyed by Colloquy in December, 58% said they often have conversations with family, friends and coworkers about products and services they have used. That’s down from 73%, when Colloquy posed the....