As marketers, there’s almost nothing we love more than a good metric. We’re constantly crunching the numbers to find out what works, why it works, and how we can make it work more effectively. When it comes to marketing metrics, you might feel confident that you know all the heavy hitters—think sales growth, conversion rates, and customer engagement. But there’s one key metric that’s consistently overlooked: Customer Lifetime Value (CLV).
What Is CLV?
Customer Lifetime Value is a measurement....