In a B2C firm, customers are the most important aspect, after all, they are the ‘C’ that is catered to by most business owners ‘B.’ Without the customer, the firm has nothing to drive towards, no revenue potential, and no purpose. And yet, many business owners undervalue their customers. This is not to say that they don’t seek to attend to as many customers as possible or that their good or service isn’t the best quality that it could be, but instead, many business owners neglect to truly....