This blog series focuses on some trends and themes that I predict will have a great impact on the discipline of customer experience in 2013. In my last blog, I forecasted that we will continue to see great volatility in customer sentiment in 2013; this time, I want to focus my attention on a topic that is getting immense attention – big data.
“Big data” has become the buzz word du jour; like many buzz words, there seem to be different definitions of what this means....