Once again, “Black Friday” is almost upon us. Some retailers can expect this year’s event to foreshadow customer confidence and brand interest going into 2015. Yet for most retailers, Black Friday’s singular appeal to customers is its ridiculously low prices. Far too many retailers use drastic fire-sales as their primary method of attracting customers and driving sales. Luckily, it doesn’t have to be that way.
In today’s retail world, there are a variety of ways to convince customers to buy.....