An interview with Jonathan Adler, Director of Insights and Analytics.
Originally published on Colloquy.com
Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand what is required to become data-driven organizations. He leads the Insights and Analytics Practice at Lenati, a marketing strategy firm committed....