Within the last couple of weeks, I’ve seen a few LinkedIn discussions about customer reference programs and they got me thinking. I know from previous research by the Geehan Group that 94% of executives who participate on advisory boards are willing to recommend their hosts to peers, but I wonder if our clients, or others who utilize Advisory Boards, are really leveraging that willingness. Are you?It seems to me, that you’re nuts if you aren’t! After all, customers selling....