“It’s the culture, stupid!”
Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more profound: their culture.
We speak often about the importance of engaging loyalty programs that do more than offer a cookie-cutter card and points accumulation regimen. But it’s equally important to step back and remember that....